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In order to be succesful, websites need to get a significant volume of traffic of good quality. Search engines are the major way that people get to websites . SEO (Search Engine Optimization) is the process of doing activities that will cause the search engines to favor your site and make it prominent. The favored sites will appear among the first results when keywords that relate to them are searched for. SEO software types 1. Niche Finders The scope of topics that can be used to develop a website is as wide as the capacity of the human mind. Anything you can think of or imagine can be the topic of a website. However, if you want to develop a site that will be profitable for you or provide you a loudspeaker to express your views, you need to choose a subject area that has a high probability of success which can draw an audience. In order to be succesful, you generally don't want to pick a topic that has too much competition. If your Site Concept is too general, the competition will be fierce. The number of competing Web pages will be too great. Additionally, powerful companies with large, highly trained staffs will be competing against you to get attention. For example, it would be very difficult to win in the topic of health. All the major hospitals, health providers and health information resources would be competing against you. You need to select a topic that has a significant level of interest, has low competition and has high profit potential. Even in the health area, a topic like natural cures for ingrown toenails might fit the bill. Those people who are interested in this topic will be highly targeted. If you provide them with useful content, they will become your fans and likely candidates to listen to you and to purchase items that you suggest. A niche is a segment of a topic that has reasonable competition and has enough depth to allow for discussion of a number of important topics. Software to find a niche automates the process of finding profitable niches. Myleena Phan, the creator of Niche Inspector, has an excellent description of the manual process that she used to do prior to creating Niche Inspector. It is available on the web. Niche finder software programs 1. Nichebot 2. Micro Niche Finder 3. Niche Inspector 2. Keyword software Wikipedia says "The term keyword in reference to SEO usually refers to a word or phrase (combination of words, such as 'Chicago Courier Service') used to find relevant and useful web pages." Once a website creator has found a suitable niche, they need to find keywords related to the niche which are popular and profitable. Keyword software provides this capability. The keyword programs provide some or all of the following; * ad cost per click * traffic volume to expect depending on amount paid * search volume * competition intelligence Keyword Programs 1. Keyword Elite 2. Keyword Spy 3. Wordtracker 4. SEOBook Tools 4. Tools to produce backlinks The search engines value sites that have many links pointing to them. If the link comes from an high page rank source, it's even more valuable. Link building is the most important thing to do in order to rank in the search engines. The following list describes a number of strategies for increasing links. Many of these approaches are enhanced by software that automates or speeds the process. A large part of the process for getting links is submitting stuff to websites that publish content that includes a link to your site. The submission process generally consists of selecting a group of target sites, signing up, preparing multiple versions of your own site information or an article or other information (this is necessary so that it doesn't look like you are spamming), submitting the information and then tracking the results. The submission programs provide some or all of these features but generally must be used in a semi automated fashion since there is almost always something that you have to do manually while you're at the site.
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