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If you are starting out on an online business then you must have a website. This is the prerequisite for online business. This is the platform that will take t\you closer to your target people and bring in rich dividends in the future. But creating any website for the sake of it will not do. Remember the more you can highlight and advertise your site to people visiting the net the better chances you will have to establish your business well. The popularity of any site depends to a large extent on the search engines that most people use to reach your site. Making search engine friendly sites can be of immense help for the popularity of your website. So when pole type in relevant key words in the search engines like Google they will be able to reach your site quickly and efficiently. The link reputation of your site is a vital factor in making your site search engine friendly. This is as important as having key word rich content on your web pages. Link reputation is the anchor text or link text of a backward link. Anchor text refers to the words and phrases used in the link and backward links of your site. For example if you have a reference to the work you do in the link and sub links then it will be easier to reach your website. The number of links pointing to your site will eventually increase your search engine rankings. There are various methods of boosting your link reputation research on the keywords and phrases which are relevant to your business and make a list of these little gems. When you do the research you will see that by putting a single keyword that describes your work area, you get millions of links to other business organizations which can later become your competitors. Therefore try to assemble and create keywords that are in high demand (receive a lot of searches) but have low supply (few competing sites). Try to compare the back links for your competitors’ sites based on your keyword research. Cooperation is the key to success in any online business. So search for websites with reputation and write them polite emails and letters to add your link on their web pages. In return promise them to keep their link in your website. Even if the big site has links of your competitor you can approach them for mutual cooperation. The other methods that popularize a link are by using social interactive sites and blogs. Write brief but numerous articles with your links and place them strategically in e-books, open sites, forums and blogs. It is important to create the web page content first. This normally takes a month to achieve because you have to create at least 50 pages of content rich in keywords. Then you should go for domain hosting and registration options. For domain names always go for catchy words which are easy to write and recall. You do not have to get key word rich domain names. While creating your web pages it is important to keep in mind the age old adage- keep your design simple! Do not clutter the pages with too many information and animations. Make the web pages compatible with any web browsers in use.
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Kemal Akhtar is author of this article on How to make a website. Find more information about Make money free online here.
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